What do you do when you arrive in Dubai, check into your hotel and want to be pampered? Well most of us would book in for a treatment at the salon in the hotel. But not all of us. Some people - who probably have a lot more money than you or I - would prefer to fly in their own beauty therapists to deliver their treatments throughout their holiday. Today I am speaking with Charlie McCorry, the founder of Perfect10, who has created a business that makes this possible.
Perfect10 was one one of the first beauty companies to be founded in the UK, launching in 2011. Following its success, Charlie then launched Black Label, an elite membership division of Perfect10, offering a 24-hour beauty service to clients across the world, with men accounting for 65 percent of their membership.
Most recently Charlie has launched Yacht by Black Label, which provides therapists to clients aboard their yachts, offering a 24-hour on demand beauty service.
Charlie is also the ambassador for Essie, the nail brand, along with being a presenter on QVC. As a business Perfect10 collaborates with many brands including Jimmy Choo and Rolls Royce.
Listen in as Charlie shares how she went from
From being a franchisee owner of Urban Retreats in Harrods to launching Perfect10. How she built her vision of creating a luxury spa experience in the privacy of your home, or hotel, into the business it is today. The importance of networking to building your business, and how in the early days through attending networking events, knocking on doors and through word of mouth she grew her business from a team of 2, to having a database of over 100 000 customers. How through Perfect10 if you would like to have a dedicated team of beauty therapists on hand to attend to your beauty needs, this can be arranged. Or if you feel like sailing around the world on a yacht with your family, and would like a team of beauty therapists on hand, this can also be arranged.You can find Charlie on her
