In my last episode, I talked about a class I took on how to take better photos using my iPhone. I found a class through the Today at Apple website.
By going through that site and checking the various classes thatApple offers, I have to say that Apple does a great job on content marketing and sales enablement. In a way, their content is an extension of sales enablement. They use content to educate new users on how to use their products better. They use content to show existing users new tricks.
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