Do-nut even get me started. In January, Dunkin' Donuts becomes just Dunkin'. The makeover is part of Dunkin' Brand's efforts to relabel itself as a beverage-led company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts. Dunkin' says that beverages, especially coffee, make up 60% of the company's US sales. Conspiracy Dave incoming! Is this another IHOB?