Why do businesses do the things they do? What makes people make certain life decisions?
Melina Palmer is the host of the The Brainy Business Podcast, which explores concepts of behavioral economics, and why people buy (or don't buy) certain items.
Consumers are weird. They don't do what they say they will do and don't act how we think they"should." Enter Melina Palmer, a sales conversion expert with a personal mission to make yourbusiness more effective and brain friendly. In her podcast, The Brainy Business: Understandingthe Psychology of Why People Buy, Melina showcases how she translates the complexconcepts of behavioral economics (the study and science of why people buy - or not) andprovides simple, actionable tips you can apply right away in your business. Whether you're asmall business or thriving corporation, Melina's tips can help your business increase sales andget more customers.
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You can listen live by going to www.kpft.org and clicking on the HD3 tab. You can also listen to this episode and others by podcast at: