870: The Business of Mind Pump- Behind the Scenes with Professor Dominic Morais

This episode was originally an interview conducted by Professor Dominic Morais of Trinity University as part of a research project on online fitness businesses. Professor Morais' questions highlighted many aspects of Mind Pump's origins, growth and business philosophy and practices. This episode provides the most in-depth behind the scenes look at the business of Mind Pump released to date.

The State of Mind Pump. (2:03) How does podcasting fit into their revenue stream? (6:05) What lead them to getting a marketing team? (7:10) The importance of “lead magnets” for their business growth. (12:24) The super hero origin story of Mind Pump. (14:50) Wisdom vs. knowledge: Its significance in the rise of the podcast. (19:25) How do they convey the art of credibility to their audience? (22:52) A melting pot of health and fitness people in one spot. The Mind Pump Private Forum and how they curated a “tribe.” (28:19) The watershed moments in their business. (33:00) What markers did they pay attention to early on and do they tailor to their audience? (44:30) The order of operations behind how they package their MAPS Fitness Programs. (48:25) How do they vent sponsors and ultimately choose which ones to work with? (1:01:05) Featured Guest/People Mentioned: Dominic G. Morais (@MoraisDG)  Twitter Craig Capurso (@craigcapurso)  Instagram Dr. Justin Brink (@premiere_spine_sport)  Instagram Dr. Jordan Shallow D.C (@the_muscle_doc)  Instagram Ben Greenfield (@bengreenfieldfitness)  Instagram Robert Oberst (@robertoberst)  Instagram Links/Products Mentioned: Four Sigmatic **Code “mindpump” for 15% off** Vuori Clothing Felix Gray ** FREE Shipping & FREE Returns** Thrive Market ** Free 1 month membership, $20 off first 3 orders of $49 or more Plus free shipping** Smart Drug Smarts: #125: EXERCISE AND COGNITION Mind Pump Ep. 538: What the Health Review & MORE MAPS Fitness Products Mind Pump FREE Resources – Everything You Need to Know to Reach Your Fitness Goals

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