Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture.
Brian and I discuss;
The motivation for business Bringing a trend from Australia to California Challenges he overcame in the early days like getting distribution for his product How exercise and meditation helps him manage stress in business How to create demand for a product that the market doesn’t necessarily know it "needs". The brand re-alignment that created the tipping point for Ugg's His four mantras for business. Important things to understand if your goal is to build an iconic brand and more...Other Links:
The Birth of a Brand (book)
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