With a meteoric career with Henkel under his belt, Robert Schaeffler brings wisdom and a connectivity to the beauty industry that is beautifully matched to where and how our young creatives want to learn, receive information, and grow. In this interview with podcast host Melanie Kopeikin, Robert shares his own journey, how #mydentity came about, and what it is like working with Guy Tang. He also shares his thoughts about the industry, and how social media can be a blessing or a curse. Melanie and Robert explore the concept of "Influencers" and how quickly the term has become watered down and sometimes disingenuous. You won't want to miss this inside look at #mydentity, Guy Tang & #hairbesties shared by Henkel executive and general manager for #mydentity and Sexy Hair, Robert Schaeffler.