TVSquared announces changes to its ADvantage platform. It will now model the long-term effect of TV campaigns over the weeks and months following the airings of ads.
Opinium publishes research that reveals that Amazon is the most connected brand, followed closely by Google and then Heinz.
The Insights People, who has the most comprehensive market intelligence resource on kids, has secured a “six-figure investment” from SuperAwesome in the UK.
InMobi has acquired Pinsight Media from Sprint. InMobi provides enterprise platforms for marketers, while Pinsight is a mobile data and targeting company. Together they will partner for digital and mobile marketing.
Ebiquity promotes Peter Cornelius to Managing Director for Australia and New Zealand. They also promote Richard Basil Jones to global President.
Martin Finchman becomes a chairman for Gorilla, which specializes in VR and AR for market research firms. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/