Vicky couldn't be bothered to open tonic, so she and Joe are drinking neat gin and failing to come up with good episode names for this podcast mini-series. That's right: this is the start of a podcast mini-series! All about the 7 Quirks of Super-Rich-And-Famous Business Owners. Quirk 1 lands in your ears today, and is all about finding your niche. Which you gotta do, dude. Honestly. Listen to Vicky's tale of how she should have done this years ago... and what exciting adventures she's about to embark on now. (This episode could well make you rich – maybe possibly.)
Key Takeaways:
[2:55] Episode 144! Wow. If you’ve listened to all of these, send Vicky an email.
[4:30] Vicky has struggled so much with the ‘Niche-O-Matic’.
[5:25] Vicky recently discovered why she’s struggled so hard over the years.
[6:35] So, what is Vicky’s new niche?
[9:10] Why do people need to specialize and find a niche?
[11:05] Every year it gets harder and harder to get your respective client’s attention.
[13:10] You get paid more when you specialize.
[17:00] There will be fewer people doing what you do, which means you will have higher conversion rates.
[19:10] Vicky shares some real-world examples of people specialising in their niche!
[25:05] Are you struggling in your niche? Come to San Diego!!!
[26:00] Any questions? Just email vicky!
Mentioned in This Episode:
Vicky’s Business For Superheroes Book
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