In this episode of Become a Media Maven, I speak with Chelsea Krost. Chelsea is an expert in marketing to millennials… and it’s important because millennials have the most spending power in the world.
She talks about how the older companies are trying to take their voice and change it to work online, thinking mobile first, and being on social media to engage the market.
Chelsea says the most common mistake people make when marketing to millennials is assuming we are all the same. We don't like the same things, are not influenced by the same things, and do not purchase the same things.
In the 11th episode of Become a Media Maven, Chelsea really goes into using a personal brand to get the known, like, and trust factor to build your business and why you should be doing this as an employee AND as an entrepreneur.
Something else that’s pretty cool - Chelsea gets world-renowned leaders across the globe to tweet with her and her audience for an hour on a particular topic every week. Yeah, we talk about that too!
In this episode, you’ll learn exactly how to create a millennial marketing strategy and so much more.
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