Mark Magnacca, President and co-founder of Allego, has spent the last 15 years helping sales leaders shorten sales cycles and distribute their best ideas faster. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practice-development and business-building strategies. Mark is the author of “So What? How To Communicate What Really Matters to Your Audience.” His work has been featured in numerous media outlets including Fox TV, The New York Times and The Boston Globe. Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading sales and presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling. Mark is a graduate of Babson College and resides in the Boston area.
“my best advice to other entrepreneurs is it is really important to love what you’re doing, and it doesn’t mean that you are going to love every moment of it or every single day but on average in my experience it is really important to believe and to know that there is some way that you are either making the world a better place or that you are working for something bigger than just the pot of gold at the end of the rainbow so to speak. Because in the long arc of a career, particularly as an entrepreneur even doing multiple different things I believe you have got to have it be about something bigger than just the money. And so my advice would be make sure that the thing that you choose is something that you are committed to, that you would be willing to stick with it longer than what you think because chances are you have an optimistic bias, as I know I have, and things likely do take longer than you thought they would originally”…[Listen for More]
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