Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question:
Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you have a recommendation on how to transition from a traditional marketing program to a content program without it being jarring for the audience?
Ok, first of all, Andi, this is a, what I call, a holy-grail question. If I completely crack the nut, I’d say that I am the chosen one who knows the untouchable secret.
Here are my two suggestions on how you can approach this.
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