Alice Jones was forced to question the ethics of the fashion system when she worked as a fashion buyer and was confronted with the unbelievably low cost of garments made in developing countries.
She met like-minded fashion activist, Louise Visser, and together they established an ethical and sustainable fashion brand, Sinerji, in 2006. Sinerji attracts a loyal clientele who wants quality garments made from natural fibres, and customers who care about the provenance of their clothes.
Alice and I spoke about her sustainable fashion success story, live on stage, at The Royal Queensland Show (AKA The Ekka). Thank you to Laura Churchill for inviting us to be part of this event celebrating Australia’s natural fibres!
For more information, visit fashionwayfinder.com
