Our topic today is effective sales enablement.
It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side.
Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.