For several years I have worked in both the agency world and the entrpreneurial world and like many others, I feel it's important to give a sister a hand to help us carve our space in the world of business. But the reality is, I often find we're talking the talk more than we're walking the walk. For some reason, we still tend to feel territorial and protective. In the past few months, I have had the extreme pleasure of getting to know some of the leading women in the cannabis space and beyond just what they are doing, they are a completely different breed of 'sisterhood'. They lend a hand and a leg up to 'competitors', they don't 'throw shade' on each other because they truly understand that doing so doesn't make them shine any brighter. They are intelligent - both from a business and emotional perspective and they know there is more than enough for all of us. Does the industry just naturally attract women like this? If so - why?
Sherry Feng, Director of Marketing on recreational brands for VIVO Cannabis Inc joins me to talk about how the cannabis industry is attracting this rare and wonderful type of women.