On this week’s Click and Convert podcast, we speak with Nick Usborne copywriting and web writing expert.
Nick has written for some of the world’s best-known brands Citibank, Apple,Chrysler, MSN.com and New York Times to name just a few, having won 15 rewards for direct response copywriting in his time.
But it’s not just his own writing that is so impressive; Nick is also known for the training courses he gives to other copywriters and businesses looking to improve the quality of content on their websites.
Nick attributes his success to ‘conversational copywriting’, on which he shares his experience and expertise in today’s interview.
Sean and Nick discuss a range of different topics, including:
Looking for more information on conversational copywriting? Visit Nick’s website or take advantage of his free course on conversational copywriting for listeners of the Click and Convert podcast.
Follow Nick on Twitter: @nickusborne
Check out one of Nick’s books
Nick’s examples of conversational copywriting done well: