We can talk marketing until we're blue in the face.... but what does it REALLY mean for your business?
Honestly, it means how do you consistently get found by ideal clients who will pay you money which will change your family's life.
So how DO you get free leads for your business? INBOUND MARKETING
Industry jargon for having leads find you OR raise their hand for what you offer
For those of us who are still *slightly* terrified of coming across pushy, it's a passive form of marketing where you put something out into the world and wait to get found my your perfect peeps.
I'm sure you can already see the catch: it's not a quick fix nor a way to make cash fast.
But although it takes exponentially longer to get going, the results of inbound marketing live on and exponentially grow.
In today's episode, I break down the two pillars of inbound marketing (you're likely already doing at least one of them): content marketing + SEO.
Content Marketing is where you showcase your talent, your depth of knowledge and breadth of experience to draw your ideal peeps in. Check out these two past episodes to learn how to crush content marketing in 2019:
1. Episode #013: How to Execute a Content Marketing Plan Well 2. Episode #018: Content Marketing for Dummies with Erin Olilla
SEO (search engine optimization) is how you get found on Google and other search engines, which equals FREE traffic.
Here are some baby steps I'd recommend starting with to get SEO working for your business.
Here's how to capitalize on your traffic:
Inbound marketing, here you come!!! Get get 'em tiger!