Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.
Special thanks to our sponsors:
Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing
In This Episode
How to find meaningful information for segmentation How to conduct research to build attitudinal personas How to balance “deep dives” with archetypal personas Why typical demographic information is ineffective for segmentation
Resources
Uberflip Convince & Convert Audience Audit Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler
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