If you're a Canadian chiropractor, you likely know about the recent hit piece regarding chiropractic in the Globe and Mail.
It's just one of many over the past couple decades and it definitely won't be the last.
What that means to us at Life By Design For Chiropractors, is that lessons can be learned from these articles...lessons that can help us design our practice approach in ways that deliver the impeccable level of care we imagine and keep us from risky behaviour all at the same time.
These are not mutually exclusive ideas.
Many chiropractors think that to see enough new patients we need to liter social media with ads and offers for low price examinations or other hooks to lure potential prospects close enough to snatch them up!
On one hand proponents would say "but they work!" and while I'd agree, I would also add in the caveat... "but at what expense?"
Is a stream of new prospects worth risking your license? Your reputation?
On today's episode of Life By Design For Chiropractors we explore the article's tenants and tease out which are completely false and which would could actually learn a thing or two about in order to protect us in the future.
What We Covered
The basic argument supporting the Globe and Mail article. The 3 areas from the article we actually agree with. It's important we don't just to a defensive position...maybe we need to accept the hard truth that many chiropractors are doing and saying things they shouldn't be (and don't need to be). What steps you can take in your practice to transition into a third paradigm model of chiropractic. The model that will keep you safe and enable to practice chiropractic successfully and without compromise.For full show notes visit:
https://www.lifebydesignforchiropractors.com/risk/
