Episode 007: “What You Need to Know About Brand Partnerships” featuring Lindsay of Shrimp Salad Circus
Website | Instagram: @shrimpsaladcircus
Lindsay writes the DIY blog Shrimp Salad Circus, where she shares approachable projects to help people realize they can be creative, too. As an incredibly successful influencer, she believes in the power of authentic brand partnerships and has worked with companies like IKEA, Starbucks, Michaels, and more. In today's episode, Lindsay dives into what you need to know as you begin working with brands. From Media kits to regulations, to negotiating your campaign, this episode is packed!
-Lindsay shares about her story of growing her 10+ year craft blog, Shrimp Salad Circus. She shares about how brand partnerships and the influencer world has changed throughout the years.
-How to align your brand with partnerships and making sure you are not “salesy”
-The behind-the-scenes of how to get connected work with brands- PR agencies, Networks
-How to know you are not getting spam leads for brand partnerships
-Guidelines and regulations for creating ads and sponsorships with your social accounts and blog- Federal Trade Commission
-The expectation for compensation of campaigns and partnerships. Moving from free products to getting paid, and how much you should plan to get paid.
-The importance of staying consistent with your brand voice and values.
-Details of what is involved in a campaign, and how to negotiate your terms. Your value is not just your numbers/followers.
-When its time to be confident to receive monetary compensation when working with companies. The importance of niching in your expertise to elevate your worth in partnerships.
-The movement towards Micro influencers
-What you should have prepared as you walk into work with brands. The basics of analytics and what should be included in your media kit.
Federal Trade Commission
Clever Girls Collective
Blog Lovin’- Activate