Chris Dayley is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience. In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full-service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.
During This Show We Discuss…
What disruptive advertising is
What disruptive advertising can do to help business owners
The forms of advertising that are working best right now
Some of the easiest ways to obtain new clients
Why business owners struggle to get leads and convert them
How to effectively market on a budget
3 ways to test content on your website
Why you should remove things from your website to see what converts best
Where to start testing the right things that will net you more sales
The exact tools you should use to test and have more website conversions
STOP using Google Analytics the wrong way, here’s how
What you should know about heatmapping that can get you more customers
What A/B testing is
How to start with A/B testing
Common mistakes with A/B testing to avoid
The types of tracking and analytics you should be tracking
How to get started with tracking activity on your website
And much more…
