Heather DeSantis is a Top Millennial publicist and CEO of Publicity for Good, a purpose driven public relations firm with offices in San Diego and Phoenix. Heather combines market foresight, strategic timing, and organic interviews to generate millions of earned media impressions from outlets like ABC, CBS, NBC, FOX, CNN, BBC, iHeartMedia, Business Insider, Inc, and more.
In this episode, we cover:
2:56 – Purpose driven
5:19 – Going from online to offline
7:45 – Personal branding vs Corporate branding
9:24 – How to choose a PR firm
10:09 – Payment structures
11:39 – Ryan Holiday
14:02 – Social listening
15:49 – Pay per play model
Resources mentioned in this episode:
publicityforgood.com
Tools: Google Alerts, Twitter
Book: Perennial Seller by Ryan Holiday
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The post CL207: How To Choose A PR Firm - Interview with Heather DeSantis appeared first on James Taylor .
