Welcome back to another episode of the Art of Business English. Today I am going to show you how to create a persuasive sales pitch. If you are anything like me then I am sure you will find it hard to create a convincing sales argument, especially in your non-native language. I struggled with this for a long time, however I have discovered an easy to follow 5-stop process for creating a convincing sales argument and I am going to share that with you in today’s episode.