Max is an extremely professional business owner in Boise, Idaho that focuses on building caring relationships with their customers at Rise & Grind. We talk about his unique approach to customer care, how he has turned weaknesses into strengths, the importance of personal experiences, and the beauty in watching people transform through healthy decisions. Every time I walk into Rise & Grind, I feel remarkably welcomed and cared for. The delicious products are just a bonus :) Thank you, brother!!