The Expert’s Guide to Creating an Engaged Culture - Founder’s Bootcamp #3

Welcome to the third installment of our 4-part founder’s bootcamp miniseries. If you haven’t yet, go check part 1 with lawyer Nick Giannuzzi and part 2 with investor Andy Whitman.

Again, the idea with this series is to feature a different subject matter expert each episode to supplement your business knowledge and help you get your brand to that next level, faster.

This week we have a conversation with Lisa Kane from Siegel+Gale.

Siegel+Gale is a global brand strategy, design and experience firm. They’re all about unlocking the power of simplicity to help organizations realize their full potential. Lisa is the firm’s Group Director of Strategy, and her specialty is Employee Engagement - which is why we had to have her on this series.

Perhaps it's not surprising that Lisa has a refreshingly simple perspective on Employee Engagement, which tends to be a convoluted topic for a lot of founders. She explains how engagement connects back to your overarching brand story and mission.

Lisa also shares her top 3 tactics for creating an engaged team. If there’s one thing we learned from this show, culture and engagement matters, no matter how big your team or what growth stage your company is in. Lisa gives us her best practical tips for ensuring that your brand has the right culture to support your goals.

Links

Brand Builder is a co-production of SnackNation and ForceBrands.