Kurek Ashley is one of the most in-demand success coaches in the world. As an expert in personal and professional development, he works with Fortune 500 companies and major brands like Apple, Schwarzkopf, Westin Hotels, The Australian Military, Hollywood stars, Olympic Gold Medalists and professional athletes. This episode will ensure you finish your year on a high and get set to rock a new chapter for what’s ahead. Here's what we discuss with Kurek. When people ask Kurek what he does, how does he like to reply? How does Kurek define success? Kurek has been homeless many times. What was his identity then and how did he go about changing it? Kurek had a 357 Smith & Western in his mouth but did not pull the trigger. What advice would he share from that dark place? Be the person who would do these things… is it about creating our identity? How do we design an identity? What is an identity statement? Natalie Cooke and Kerrie Pottharst's journey to the 2000 Olympics, what happened? How can we live our lives in the context of our values? Kurek started doing aikido and wanted to get to his black belt ASAP, what did his Sensai David say? Why does Kurek have such an interest in the Sumarai? What is the greatest lesson he lives by as a man that he has taken from the Sumarai? Successful people manage how they think and feel. If it is that easy, why is it so hard? Kurek lost his dad to cancer. Is there anything he wishes he could do differently? How did his dad frame the man he is today? What belief system is Kurek looking to embed into his own son? To succeed in life, does it take a degree of non-conformity? The Firewalk. What’s so special and powerful about a firewalk? We need to get to that point of saying "I’m done." How do we get to that place to say it, mean it and actually do it? What are the personality traits Kurek admires the most in successful people? Why we are looking to achieve happiness rather than just be happy?