So what's in a number? What's in a lost-time statistic, or the number of leadership walks done, or the average time to return an injured worker to work? Or the time-weighted average exposure to an airborne hazard, or the number of times a repetitive manual task is done? And, what's episode 100 of a podcast all about? In health and safety we work with lots and lots of numbers. Well, business in general works with numbers. And yet the numbers themselves don't mean anything, unless we give them some meaning. We have to tell a story about what they mean and why.