Should you do your own PR? I believe that you should. Don't shoot me or send any hate mail, I'm not turning on PR people here, I'm actually trying to help!
See, I believe that for many businesses, particularly niche ones, it is possible to do your own PR and you should try. Why? Because doing this not only helps you develop your own skills and build your own contacts, it'll also help you develop a much greater understanding of PR for if/when you decide to outsource. Have a listen to the full episode for more information...
