This is a big one. Brand ambassadors.
I get asked about brand ambassadors a lot, so I thought this would be a great way to share my ideas on this subject. From two sides. Firstly, if you're a brand, how to pick an ambassador. And if you're an influencer and potential brand ambassador, how to know which brands to say yes to.
I've decided to combine the two sides of this discussion because I think that understanding and thinking about both angles is really important. At the end of the day, you pick ambassadors to help your business, and you work with brands because you like them and want to help them. So let's get that knowledge shared, shall we?