How to Hack Cultural Trends and Drive Organic Brand Awareness - Founder’s Bootcamp #4

Welcome to the fourth and final installment of our founder’s bootcamp mini series.

So far we’ve learned all about business law from lawyer Nick Giannuzzi, fundraising strategies from investor Andy Whitman, and organizational culture from engagement strategist Lisa Kane.

To round out our program we have Blake Cadwell, Vice President at Day One Agency.

Day One is a Creative Communications Agency with offices in New York and LA. They’ve done outstanding work for big name clients like Nike, YouTube, American Express, and Chipotle, and they were named the 2018 small agency of the year by the Holmes Report.

What Day One does best - and why we had to have them on this series - is find creative ways to make headlines.

Earned media matters for smaller brands. Because while you can’t always compete when it comes to ad spend, you can get creative and leverage cultural trends to build real, organic buzz. And that translates to sales, distribution, and more.

We spoke to Blake about how smaller brands can drive growth through earned media, specifically by inserting themselves into consumer trends and cultural conversations. We also spoke about how brands can cultivate and engage those early adopters, and turn them into lifelong brand evangelists.

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Brand Builder is a co-production of SnackNation and ForceBrands.