Ep12. How to Use Fun Stories in Speaking and Marketing - an Interview with Tom Antion

Do you want to learn how to use fun stories in speaking and marketing? How to add humor to your speech—without being a comedian? Humor is such a powerful tool for your lectures and presentations, and you really can’t ignore it. You may not think you’re a natural, but anyone can learn how to be funny. Just follow these tips from our guest story expert, copywriter and a pioneer in the internet marketing industry Tom Antion.

 

Tom is an Internet Multimillionaire "guy next door" and has been a professional speaker and entertainer since 1988.  He has taught more professional speakers than anyone living and is the founder of  "The Great Internet Marketing Retreat Center" where people come in from all over the world to study Internet marketing in the lap of luxury.  

 

“There is a concept I developed called bomb proofing. You always make sure the story makes an obvious point that you're trying to make. That way if it's not that funny, it still made the point.” - Tom Antion If you want to find out what’s stopping you from getting out there and boldly sharing your message with the world (and how to fix that):  Take The Exclusive Alchemy Manifestation™ 60 Second Quiz Today: Start Quiz

 

Topics Covered:

02:19 – Why relatability is essential in telling stories and how it gives that narrative impact on listeners

05:35 – the Story Formula, straightforward approach to craft a compelling story: Problem, Intervention, and Results

08:50 – Things people should avoid when doing their stories and copywriting

11:05 – Split Story Technique: How to use this in your speeches, so nobody leaves while your talking

12:52 – The Do’s and Don’ts of Storytelling

17:15 – How to inject humor in your story even if you are not a comedian

22:00 – How to use self-effacing humor in your story without risking your credibility and authority

 

Resources Mentioned:

Wake 'em Up: How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations Tool: Dragon Speech Recognition Get an excerpt from Tom Antion’s book “Wake ‘Em Up” – on the Do’s and Don’ts of Storytelling  https://screwthecommute.com/carla 

 

Connect with Tom Antion:

www.screwthecommute.com Screw the Commute Podcast Facebook Twitter Youtube Instagram LinkedIn

 

Connect with Carla Rieger:

Facebook Twitter LinkedIn MindStoryAcademy.com