B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent researching independently, according to Gartner. Out of that 45%, B2B buyers spend 27 percent of their time researching independently online and 18 percent of their time researching independently offline.
With approx. 62% of buyers time spent on research and meeting with suppliers, what can marketers do to help buyer’s research and sales efforts?
There are plenty of things that marketers can do. I want to share
2 tactics that marketers can employ to help buyer’s research efforts 1 recommendation to support sales teams—————
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