Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers
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Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not a requirement.
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.
In Marketing Flexology: How to Outsmart Change and Future-proof Your Career, marketing veteran Engelina Jaspers shows you step-by-step how to build a marketing capability that can withstand any business fluctuation, management change or crisis du jour. Through a time-tested, proprietary, and proven framework, dozens of business examples, practical tips, and thirty-years of personal experience on the front lines of numerous Fortune global companies, Engelina shares the essential components for modern marketing success.
Success today requires a 24/7 lifeline to real-time customer insight, and the marketing agility to execute on that insight faster than our competitors. Success also requires a new management capability. With Marketing Flexology you'll get: A step-by-step process to kick your marketing, your team and your career into high gear Real-world examples to become an insight machine and accelerate customer decision making Actionable steps to sharpen your creativity and break through the dwindling supply of consumer attention The underlying foundation, four dials, and five surefire tools of a dynamic and resilient marketing organization that can withstand change, disruption and transformation Time-tested and proven strategies to outsmart change and future-proof your career A week-by-week guide and ninety-day challenge to transition to a Marketing Flexology mindset and toolset Don't waste another good crisis by being unprepared. It's time to future-proof your career, your team, and your marketing platform.