Martin Melgoza is the founder and creator of the Casper Boards. Throughout his career he has always been the one who was labeled as the “Idea Guy.” About two years ago, his journey of building and launching a brand new product commenced with the creation of the Casper Board, the only two-in-one active working platform in the market. Since then, he has built and launched the product product and managed a very successful crowdfunding campaign that reached over 325% of its original goal. Martin has over 10 years of marketing experience under his belt, with a focus on TV advertising and marketing analytics, and now holds the position of VP of Operations at a TV advertising agency. Over the years he has led launch campaigns for dozens of products and brands, and with his vast experience overseeing products from conception and development to final design, he has the knowledge and experience to know what it takes to successfully design and launch a top quality product.
“an idea and you really believe in it don’t be scared to talk to people. I think talking to people is so underrated. I think you have go out there and just make sure and tell as many people as you can your idea. If it’s resonating for people you are just going to get a lot of confidence behind that. So talking about your concept and idea is going to give you so much strength to go back and refine it and make it better and eventually launch it and make it a real thing. So one of the biggest things I think is just having real communication with potential customers, just people in general and getting that feedback ”…[Listen for More]
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