Welcome To Episode #112 of the Amazon FBA Private Label Show Podcast!
In this episode I breakdown why you should get a trademark and enroll in Amazon Brand Registry to protect your brand and increase sales.
Listen to this Amazon FBA Podcast!
[powerpress] When should you apply for a Trademark and Amazon Brand Registry? - EP 112
If you are a serious Amazon FBA seller looking to build a real business and a brand then you will want to consider getting your brand trademarked. Trademarking your brand offers many great protections and allows you to enroll in Amazon Brand Registry. Once you are enrolled you have access to lots of great tools to help grow and protect your brand while increasing conversions and sales.
In this podcast episode I streamline what you need to know about getting a trademark and how to enroll into Amazon Brand Registry.
SHOW CONTENT AND NOTES BREAKDOWN
WHAT IS A TRADEMARK?: a symbol, word, or words legally registered by use as representing a company or product. WHY GET A TRADEMARK? - Access to Amazon Brand Registry, Brand IP Protections, Helps when selling your brand DO YOU NEED A TRADEMARK? - No but it is recommend for serious brand owners. WHEN SHOULD YOU FILE FOR A TRADEMARK? - If you are building a brand for long term - do sooner rather than later. Takes about 9 monthsIMPORTANT! - When deciding on a brand name - check for existing trademarks (USPTO.gov if filing in US) + check domains to see if available - secure domain for later use
Once ready to file for trademark - Hire a lawyer to file, file yourself or use a service like Trademark engine
* Amazon wants Word Mark / or design mark - Important
Make sure to accurately describe your product and use the correct classification
Once you submit you just WAIT and then wait some more. Will go to PUBLISH FOR OPPOSITION for 30 more days then another few weeks wait. TOTAL TIME ABOUT 8 months
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Filing For Amazon Brand Registry
How to file - https://brandservices.amazon.com/
Fill out the application accurately and wait 2-3 days for approval. *** NEED ACTIVE TRADEMARK****.
IMPORTANT: Each product brand needs its own trademark!
Main benefits of Amazon Brand Registry
Enhanced Brand Content + Brand Intellectual Property Protections + more control over your listing
EBC - video + tell brand story + better listings to pump features
* Amazon claims you will receive a boost in sales if you use EBC correctly
Protections for your trademark and IP - automatic protections happening and tools to file complaints faster
Amazon provides you with dedicated support for issues
Amazon Brand Registry IS NOT BRAND GATING.
For Brand Gating consider Amazon Transparency Program
RECAP AND ACTION STEPS:
Decide on brand name
Secure domain
Start filing process with USPTO.gov
File with Amazon Brand Registry once your trademark is live
Not a member of the Facebook Mastermind group yet?
If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.
Check Out Episode 3 of The Private Label Podcast
Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
Viral Launch – This is my launch service of choice. If you want to get ranked on page one fast for your main product keywords then use this service. I use this service when launching new products and also to give a boost to existing products.
To get $50 off a launch or blast then simply use this coupon code: UYFM3AOVLP
Zon Jump – This is another great blast or launch service that I recommend. If you want to get ranked to page one fast for specific keywords then give this a shot. They are less expensive than much of the competition as well which is nice.
Go Daddy – This is where I buy my domain names my sites.
Shopify – Take your Amazon business to the next level and start a Shopify store to start selling on your own website. This is the platform I use as it’s simple and can link to you Amazon FBA account.
To get 10% off use code: PLSHOW
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When should you apply for a Trademark and Amazon Brand Registry? - EP112