Many aesthetic providers and marketers focus too much attention on gathering more Likes and Followers. They believe the more likes and followers you attract has a direct relationship to the level of their success. However, likes and followers are simply just a vanity metric. What we REALLY need to be focusing on with our social media efforts is the quality of followers engaging with our accounts. In today’s episode, you’ll learn how you should be thinking about your social efforts so you can re-align how you define success on your social media platforms.