Have you ever been explaining your work and watched eyes glaze over? Or maybe you were talking to someone you knew was your ideal client and she didn’t see it.
Simple duh fact: if someone doesn’t understand what you do, they’re not going to pay for it.
Well, if they don’t understand the HIGH value in it, they won’t pay well for it. They may pay for one session, but they aren’t going to buy your high end package.
In episode 113 of Unforgettable, I give you the key to potential clients both understanding what you do and paying you well for it.