Core values are the foundation for your firm's culture, but have you considered how you might leverage them as a marketing tool? Josh and David discuss how to improve your values, how often to review, and tips for leveraging them in future marketing efforts. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. PSM show is underwritten by SMPS. Business Transformed Through Marketing Leadership. Visit smps.org to learn more. Subscribe on iTunes Visit PSM.show for more
