Many people downloaded my eBook, A Quick and Easy Framework for Marketers to Enable Their Sales Team. I usually follow up with a personalized email to thank them for downloading the eBook. I also ask them to send me any questions they may have after reading the eBook. Whether it’s related to the eBook or other marketing topics, I always encourage people to reach out and send me their marketing questions. If you listen to my podcast, you know that’s how I enjoy my podcast.
One of the eBook reader, Robert, has a rather unique last name, so I looked him up on LinkedIn. He is managing director for an engineering company in the UK. His company does mechanical engineering designs, materials science, and analytical verification and testing for different industries, like automotive, aerospace and more. Cool stuff.
When I sent out a personalized email, I also mentioned that I like his company’s website, but, from a user-experience perspective, there are a couple of things I’d do a little differently.
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