On this week’s show, Sean speaks to Paul Miller, founder of CozyPhones and Next Level Licensing. Paul has been expanding his e-commerce brand since 2015, and speaks of the importance of seeking licensing opportunities for his products. Having locked in a licensing deal with Nickelodeon in 2017, Paul’s brand skyrocketed and culminated in a global mass market distribution deal. Nowadays, Paul shares his expertise with others, helping businesses how to follow his path and achieve growth to a size they could only dream of before. Today, Paul is hear to teach us how to reach new heights through the power of licensing.
Sean and Paul discuss a number of different topics, including:
How Paul got to where he is now, and at what moment he realised the value in product licensing What type of businesses should think about product licensing, and any prerequisites they should be aware of- quality is a must The potential that can be unlocked when you license your products and how value lies in more than just profit margins The dangers and pitfalls that must be taken into account Tips for evaluating potential licensors How licensing your product to more than one brand can be beneficial The wider opportunities for product licensing The fees and costs associated with product licensing The next steps for listeners that have an interest in licensing a product
Resources Paul mentions:
As always if you have any questions you can get in touch via Twitter @SeanClark.
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