In the A/E/C industries, our firms are frequently named for the principals... until those names are too long and too unwieldy to say, spell, and pronounce. And what to do then? Many firms move to acronyms, of which these industries have no shortage. Josh and David unpack this issue—the good, the bad, and the alphabet soupy. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
