Arnout Hellemans says "There is no one way to do it but think about the data that you can have and leverage it to make a positive impact."
In this episode we talk about mainly leverage PPC data for SEO purposes and what tests you can do to improve your CTR and make actions based on 'real' information. Arnout also teaches me about link building using display advertising and Dynamic search Ads tips for search. I've definitely learnt a few things during the episode and we hope you do too.
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