At B2B Marketing Exchange, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales team with updated content? They are always asking where I go to find X or Y?”
I know… It’s hard. For sales to find any content, it’s easier for them just ask marketing directly. We’ll tell them, anyway.
There are many ways to address this, but three options have worked well for me.
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