What motivates commuters to leave their cars behind, and take the bus or a bike to work instead? A government innovation team in Durham, North Carolina recently tested several ideas with real commuters. The best one was so effective, it landed a million-dollar prize from Bloomberg Philanthropies.
Guests include Durham mayor Steve Schewel and Joey Sherlock of the Duke University Center for Advanced Hindsight. Sherlock teaches the Behavioral Economics for Municipal Policy Class at the Sanford School of Public Policy at Duke University.
This is the second of a four-part series looking at policy ideas for understanding and dealing with a changing climate.
Music: Theme music by David Schuman. Additional music by Blue Dot Sessions. Licensed under Creative Commons attribution.
