Series - The Ultimate Referral Marketing System For Tradies & Contractors
There are few tradies that don't take advantage of referrals. I have many clients who literally ONLY get work through word-of-mouth and referrals.
It's no secret that leads that come via a referral have a far higher conversion rate. People will always ask others for their opinions and recommendations...especially for home services.
This series is about helping tradies and contractors create a better referral marketing strategy. If your most valuable leads come from that source, why not double down and do it properly.
My guest for this series is Michael Griffiths, the 'Referral Marketing Guru'. A successful entrepreneur in his own right, Michael talks the talk and walks the walk. I will be amazed if you don't strip pure gold from this podcast series, as Michael dives deep into relating his philosophies to tradies and contractors.
Part One - Building your referral team
It's probably no surprise to learn that we drastically underutilise our networks. Massively in fact. If we only knew the power of what we have at our fingertips when it comes to our networks we'd probably never run a Google Ad again.
In this podcast, Michael teaches us that if we learn how to tap into our networks the right way, we improve conversions, save on marketing costs, build trust and rapport with colleagues and as a result develop an amazing lead source.
I'd love to hear your tactics on leveraging your network. Hit me up in the comments.