When you look at the numbers, the meal replacement category represents a gigantic opportunity. We're talking about a $4 billion market in the U.S., and $12 billion globally. What's more, the category lacks product leadership. It's as if the market is just waiting for an upstart brand to seize the mantle - and the marketshare. This week's Brand Builder guest is on a mission to be that brand. We're talking to Nathan Gordon, the CEO and C0-Founder of SANS Mealbar, and his goal is to make SANS the undisputed product leader of this huge category.
Right now, SANS’ primary challenge is awareness. We talk a lot about how they’re overcoming it and how that informs their overall strategy. Plus, we learn about the personal connection that inspired SANS ambitious social mission.
Top Takeaways:
Becoming a product leader. What this means and what SANS is doing to achieve it. Power of trial and sampling. When you believe in your product, there’s nothing better to invest in than putting your product in front of potential customers. Differentiating in a saturated D2C landscape. Nathan lays out strategies for standing out in a sea of D2C noise.Links
SANS Mealbar Connect with Nathan on LinkedInBrand Builder is a co-production of SnackNation and ForceBrands.
