a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
60 - How Airbnb built a cult like brand - with Douglas Atkin
Released: Apr 5, 2019
Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it’s a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.