Most salespeople are constantly the same fundamental mistake—they think it's all about them. The problem is that customers can smell it a mile away and stop caring about what you have to say.
In this episode of The Fire Time Podcast Tim Reed sits down with Bradley Hartmann (President of Behind Your Back Sales) to walk through 4 principles that will move the needle in the way that you sell to other businesses.
These 4 principles can help you win right away:
Don't miss this conversation with Bradley Hartmann and learn what you need to transform the way you do B2B sales.
Links from this episode:
Behind Your Back: What Purchasing Managers Say Once You Leave the Room by Bradley Hartmann
The Skeptical Lumberman by Bradley Hartmann (seriously, the best intro to social media ever)
The Behind Your Back Podcast
Influence: The Psychology of Persuasion by Dr. Robert Cialdini (we called this "Persuasion" in the episode, but this is the book)
Connect with Bradley Hartmann at https://www.behindyourbacksales.com