Marketing can be frustrating to entrepreneurs.
Sometimes it can feel like you're making all kinds of efforts and it's unclear if any of them are creating much of a difference.
In many ways, marketing can be an enigma rapped in a puzzle.
However, there is a science and art to it, and if you understand how it works at the fundamental level, you can grow your company with confidence.
Join Michael as he explains the phenomenon of the Arc Of The Marketing Snowball and how it can it influence your business success.