248: Personal Brand vs. Private Life: Let's Discuss

Boundaries. Is there such a thing? As we’re building our businesses, creating our personal brands, and sharing the good, bad, and *real* moments on social media, where is the line between our public and private lives anymore? 

We scrapped the interview questions for an honest conversation with our guest today, Kate Arends. She created the lifestyle brand Wit & Delight and what started as a personal project to get to know herself became a resource for her 3.3 million followers to feel less alone in the ups and downs of their journey through life.

She shares food, design, and travel, and publishes deeply personal essays to explore her journey through divorce, mental illness, and an undiagnosed learning disability.

Through it all, Kate expertly crafted a deeply personal brand with a focus on her passions. I ask her about the whole process, how she creates boundaries while maintaining a brand that is so personal, and what she would do if she started over today.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katearends/